Taking care of each element is key to achieving a well-structured email, as well as one that is adapted to each device. In this post we explain how to create a perfect email, with the right structure, to captivate your community of subscribers.

Email marketing structure: essential parts of emails

Organizing emails well is crucial belgium phone number data to the success of an email marketing strategy. Each element that will be part of the mailing requires prior planning, including determining what position they occupy in it. Below, we explain the main elements that an email marketing email should have and what characteristics they must meet:

Email header structure: subject, preheader and email address

 

An email header is made up of three custom sender: the secret to improving ctor main elements that have a major influence on the recipients’ decision on whether or not to open the email. These are the subject line, the preheader, the sender and the reply-to address. Let’s see how to create each part and its purpose:

Subject line

 

The subject line is the first thing recipients see when they receive an email , so it’s crucial to captivate them right away. To do this, you need to telemarketing forum meet these requirements:

• Be clear and concise.
• Use keywords that can grab their attention.
• Generating curiosity has clear benefits.
• Avoid using misleading or overly promotional terms , as well as using very long phrases, as these can cause your email to be labeled as spam.

• Use simple, direct language that conveys the primary value or benefit the email offers.
• Try not to use capitalized words or phrases as they can be interpreted as spam.
• Add a personalized touch . For example, you can include the recipient’s name or specific content that you have identified thanks to prior segmentation and analysis work. You can easily configure this with the MDirector tool.

In any case, the best way to know if a subject line is being effective is by checking the open rate, or opening rate , offered by the reports of each campaign in MDirector. Thanks to the A/B Test resource , it is possible to test different subject lines and achieve better results.

Preheader

An email preheader is a piece of text that appears next to the subject line in the inbox. Use this space to complement the subject line and provide more relevant and engaging information for the recipient.

Use a persuasive tone and emphasize the appeal of what they will get by opening and reading the email. You can also include a subtle call to action to motivate them to take the action you want.

Sender and email address

Use a personalized email address, with your brand name , to convey a more professional image and generate trust in the recipient. Avoid using generic or unprofessional-looking email addresses.

Reply email address

 

This element of an email structure is essential to encourage engagement with subscribers. Make sure that a reply-to email address is active and monitored regularly to quickly respond to any queries from recipients. However, it is important to avoid @noreply email addresses .

Email body: 4 keys to making it perfect

This is where the main content and message you want to convey is housed. In the body of the email, you can present detailed information on a specific topic, offer promotions, share relevant news , or any other type of content that is relevant to your audience.

1.- Personalize your email

This action involves adapting the content and message to each recipient based on their preferences , web browsing history or any previously collected data that may be of value to the campaign.

Take the time to get to know your audience so you can provide them with useful information, tips, exclusive promotions, and content that interests them. Personalize messages based on your subscribers’ interests and behaviors to increase engagement and interaction.

When it comes to personalizing emails, MDirector is a valuable ally. Using your contacts’ custom fields, you can build emails that include the recipient’s name, position, interest, or any other information you have in your database that is relevant to providing a closer and more personal experience.

2.- Use attractive calls to action

Calls to action (CTAs) are key elements to guide recipients to take a specific action. Some tips to create them successfully are:

• Choose concise and eye-catching CTAs that clearly indicate what action recipients are expected to take.
• Use action verbs and suggestive colors to make CTAs stand out and motivate potential customers to take action.
• Place calls to action in strategic places within the email, such as at the beginning, middle, and end. Make them stand out visually so they are easy to find and act upon.
• Make sure CTAs are easily clickable on both mobile and desktop devices.

3.- Adapt the email structure to make it responsive

In the age of mobile phones, it’s crucial to ensure that your email looks and works well on different devices and screen sizes. As a study by Data Axle shows, brands that advocate responsive designs for their email marketing actions get up to 24% more clicks and 6% more opens than those that don’t adapt their content to different devices.

So, stick to a responsive design that adjusts to the size where the email will be displayed, making sure that the content is legible and the interactive elements are easy to use. Also, avoid placing elements that are too small or clickable close to each other, as they can make interaction difficult on mobile devices.

MDirector allows you to create email designs optimized for mobile and PC. It also has advanced testing functionality where you can visualize your creativity on different email servers.