Images, fonts, and logos form the visual identity of your brand and are key to positioning yourself in the minds of consumers. Read on to learn how to create an email design that converts and save time designing templates for your email marketing campaigns with tools like the ones we present below.

How to make a good email marketing design

Following these tips will help you create good designs for your email marketing campaigns:

Create a good email structure

Every email that is going to be part of an email benin phone number data marketing strategy must be structured around a header, body and footer:

• Header . This is the main area and consists of the subject line, a short text that appears at the top and is intended to capture the how to create an email marketing strategy for lawyers recipient’s attention and motivate them to open the message, the preheader, a text fragment that appears next to the subject line in the recipients’ inbox, and the sender’s name and email address, which should be easily related to telemarketing forum your brand or domain.
• Body . This is where all the important information should be laid out. There are two specific aspects to consider: personalization and CTAs. The first involves tailoring the content to each recipient individually. The second calls on recipients to take a specific action, such as clicking a link, downloading a resource, or making a purchase.
• Footer . This is the section located at the end of the email and contains additional and relevant information for the recipient. It includes, for example, links to important pages on your website and your social media profiles, contact information or the option to subscribe and unsubscribe , as it is a legal and How to make  ethical requirement in email marketing.

Balance text and images

Use attractive images that complement your message, but don’t use too many. Make sure you include enough text to convey your message clearly and to be understood even if the images don’t load properly. The correct ratio is 70% text and 30% images . Images should also not exceed 100 KB to avoid slowing down the loading of the email.

Use blank spaces

Avoid creating an overly busy design that will overwhelm your subscribers. Use white space to separate elements and make your content more readable, achieving a better overall aesthetic.

Choose a legible font

Choose email fonts that are safe and easy to read at different sizes and devices. Avoid overly fancy or uncommon fonts that can hinder readability. According to W3School, some web-safe fonts for HTML and CSS include: Arial (sans-serif), Verdana (sasans-serif), Helvetica (sans-serif), or Tahoma (sans-serif).

Also, make sure the font size is large enough for the reader to read. A font size of at least 14 points (or its equivalent in pixels) is an ideal choice for main text. Headlines can range from 18 to 24 points, and subheadlines can be 16 points.

Highlight the CTA

Use contrasting colors and eye-catching design to highlight your calls to action (CTAs). This helps guide recipients toward the action you want them to take, such as clicking a link or making a purchase.

Incorporate icons, animations and GIFs

By incorporating elements such as icons, animations and GIFs , your content will not look flat and linear and will be more original. By providing these visual components, emails are more eye-catching and can provide better results. However, use them in moderation , as too much can negatively influence the user experience.

Adapt your email design to mobile devices

Today, a large majority of users access their emails via their mobile phone or tablet, so it is essential to adapt your content to these devices. In addition to providing a more uncomfortable reading experience, adapting the email design significantly impacts your conversions . According to data from a study by Constant Contact and Chadwick Martin Bailey, more than 75% of consumers delete emails that do not adapt correctly to their devices. 

Prioritise content that automatically adjusts to the screen size of the device where it will be displayed. Thanks to this, there will be no need to zoom or scroll sideways to see and understand all the content. In addition, it is advisable to create summarized and concise content for quick and enjoyable reading on these small screen devices.

Test the layout in different email clients

Before sending your emails, be sure to preview how they look and function in popular email clients. This will allow you to fix any display issues and ensure your design looks the way you want it to across all platforms.

Key tools for designing effective email templates

 

To help you create relevant and effective email designs, you must have the best resources at hand to help you enhance your campaigns on a visual level:

• Platforms for designing email templates. For this task, you can choose MDirector, which offers you pre-designed templates for all types of emails. They are customizable and you can quickly and easily adapt them to your needs.
• Image banks. To have the best images for your designs, you need to use an up-to-date, high-quality search engine. Unsplash or Pexels, for example, have a wide catalog where you can find the images you need for your projects.
• Tools to choose images by color palette. You need to add images that follow the same pattern as your graphic line. On the Design Seeds website you can search for images by color code and get everything regarding your color palette.
• GIF creation tools. To add value to your designs you can make use of these moving images. In this case, what you need to do is go to the Giphy website. There you can search for the GIFS you need, and even make your own.

Customize the design of your emails with MDirector

MDirector is a highly effective and versatile email marketing tool that offers you numerous advantages to customize the design of your emails . All you have to do is choose your email design template and customize it . You can choose between different styles, designs and color schemes depending on the needs of your campaign:

• With MDirector’s Drag&Drop editor you can customize the design of an email intuitively and without the need for advanced technical knowledge. Add and edit elements such as images, text, buttons and spacing with ease to achieve a more attractive and professional design.
• Personalize your emails dynamically using variables that automatically adapt to your content and design. You can include the recipient ‘s name , relevant product information , or any other specific data to create a personalized experience.