Now that you have tools in place to measure your performance and target the tight audience, let’s dive into the strategies that will get the word out about your brand.
Good marketing will make people whatsapp data notice you enough to want to learn more, and bring in more sales. Great marketing will build brand loyalty, and have customer recommending your business to everyone they know.
Content Marketing
Regularly creating content that educates or solves problems, is a proven way to build trust with your audience. It also positions your small business as a thought leader, and brings in organic (free!) visitors to your platform from search engines.
When search engines see people engaging with your content, their algorithms know to boost it higher in search results. So good content is also great for SEO (getting found online).
The classic saying among experienced marketers has long been ‘Content is King’. That’s because building trust and audience engagement naturally translates to conversions.
This continues to be true, and whatsapp numbers with facebook ads here are some stats to prove it:
- 61% of consumers say they’re more likely to buy from brands that provide relevant, engaging content – 2024 Content Preferences Survey by Demand Gen Report.
- 72% of businesses say content marketing helps educate their audience, which enhances customer loyalty and retention – HubSpot’s 2024 State of Marketing Report.
- Blogging generates 3x more leads than traditional methods – OptinMonster Report.
- 91% of consumers prefer authentic, informative content over ads – Edelman’s 2024 Trust Barometer.
- Content marketing generates 54% more leads than traditional marketing, and double the average site’s conversion rate – Hubspot.
Top Tips for startups:
- Blogging — post regular, unique insights about your industry, along with useful tips that help your customers. Repurpose your blogs in social media posts and infographics. Don’t make them too long, bahrain lists that’s for guides or ebooks.
- Keyword Optimization — make sure your website and other content assets have the right keywords which people use when searching online for the things your business provides. RelateSEO makes this super easy.
- Social Media — posting regularly to build brand recognition and engage with people who are interested in what you offer. RelateSocial can even write posts for you, and auto-publish them in bulk. Learn more about social media marketing in the next section.