The stark fact is that social media platforms design algorithms to keep users engaged for as long as possible, by supplying them with content they show interest in. While this is a double edged sword, the up side is that almost every type of audience uses social media.
These recent stats by Demandsage demonstrate why every startup needs to take social media marketing seriously:
- 93% of marketers polled said social media has accelerated their business’s visibility.
- 80% or marketers report overseas data increased website traffic through social media strategies.
- In 2024 there are 4.95 billion social media users worldwide, with Facebook currently the world’s most-used social media at 3.03 billion.
- Globally, spending on social media advertising has reached $269.68 billion as of 2023.
77% of businesses reach their audience base on social media
- $68.92 billion was generated in sales on social media from US consumers in 2023.
A few posts a month promoting your product or service isn’t going to cut it anymore. Social media is worth consistent effort for these reasons:
- Grow Your Reach — platforms like Facebook, Instagram, TikTok, and LinkedIn have millions of active users daily. It’s the perfect way to grow your online presence and build relationships with i don’t know how outdated it is! with russia’s number 1 search engine, yandex. your target audience.
- Cost-Effective — startups can tap into their audience at a fraction of the cost of traditional advertising. Organic posting, user-generated content, and affordable paid ad options give you low cost ways to significantly increase your visibility.
Precision Targeting
- — social media platforms give you the opportunity to really finetune your audience targeting, such as by location, age, and likes. This naturally increases your engagement and conversion rates, while keeping you from wasting effort and money on audiences that aren’t interested in what you’re selling.
- Brand Trust — get direct, real-time communication with potential and existing customers, which puts the bahrain lists power in your hands to build brand loyalty.
- Invaluable Data — you can instantly measure the effectiveness of your social media campaigns with data like engagement metrics, click-through rates, and conversions. This lets you tweak your marketing quickly, to leverage what’s working and improve what isn’t.
Tool Tip: check out RelateSocial to make all of the above easy. It even creates social posts for you, and let’s you schedule when you want them to go out.