A Valentine’s Day Email Marketing guide will allow you to follow certain rules on how to make an effective campaign. It should be remembered that for companies the ultimate goal is to get customers and sell. The use of promotional emails helps a lot because it is a channel that offers good performance.

Just like Black Friday or Blue Monday in marketing calendars, Valentine’s Day is another key date. It has been proven that the world’s population spends billions of dollars on gifts on this day alone. Missing the opportunity to sell on February 14 can be detrimental not only to your economic interests, but also in terms of visibility and engagement.

Reasons to create an Email Marketing guide for Valentine’s Day

Valentine’s Day is a time when sales volumes increase significantly. For this reason, it is necessary to have strategies ready to approach this celebration and make the most of it.   Gifts, restaurant and hotel reservations, trips… are gifts that generate thousands of transactions.

An Email Marketing Guide for Valentine’s Day will help you stand out from your competitors’ emails. Being just behind them can make you invisible in the eyes of your niche market.

Another reason to follow an Email Marketing guide for Valentine’s Day is that even though advertising and social ad prices increase during this date, the same does not happen with this tool. The cost of mass emailing remains Valentine’s Day Email the same, so you can have a higher ROI.

Another important reason is to maintain and secure existing customers. Most channels or strategies are for acquisition. On the other hand, Email Marketing is used to retain customers . Not forgetting about them is very bahrain phone number data important to maintain a good level of engagement and to be able to attract new subscribers and customers.

Steps to carry out an Email Marketing strategy on Valentine’s Day

There are some important steps that 5 examples of email subjects that encourage openings must be followed to have a successful Valentine’s Day campaign or strategy. Below you will find a list of the actions to be developed:

A.- Plan a strategy ahead of time

It is essential to keep in mind what message you are going hong kong data to convey, the cadence and the dates of sending emails. Having a calendar of important dates during the year is crucial to preparing any campaign in advance. Time is an ally.

If you develop a completely improvised Email Marketing campaign, it will be noticeable by its final quality and by not achieving the desired effect on customers. An email that goes unnoticed, or that is not taken into account, is the worst thing that can happen to a campaign at this time.

B.- Prepare the email design

One key aspect is to create a completely new template for Valentine’s Day. Using something that has not been used before by the brand will give customers the idea that it is really a new and special holiday. An attractive design will increase people’s interest and grab their attention.

It’s not just the visual part that should look good. There are other important aspects to take care of, such as optimization. This has to do with effective display on all types of devices: mobile phones, tablets or desktop computers.

C.- Monitor customer segmentation

Being able to segment your email marketing database is very important, because this way you can send the right messages to the right people. You can divide them by gender, hobbies, age, geographic location or interactions. The more specific your emails are, the higher the ROI you will achieve.

D.- Support and logistics

Working on Valentine’s Day mailings is important, but it is also important to be able to respond to all the queries and requests from customers on this date. The number of visits, interactions, comments, and messages will increase due to the promotions you will carry out on that day.

For this reason, everything related to websites, customer service, etc. must be able to respond to each customer request. Continuing to offer satisfactory service to customers is necessary despite the increase in demand.

Ideas for Email Marketing Campaigns on Valentine’s Day

Listed below are some helpful tips or ideas for any Valentine’s Day email campaign:

1.- Storytelling for your campaigns

Storytelling allows you to connect with the most emotional part of your subscribers and, therefore, make communication more effective. It is about creating an irresistible image that encourages customers to join your brand through an attractive story developed on different platforms and formats.

In fact, according to some studies, the use of videos increases users’ purchase intention by almost 90%. More and more brands are using storytelling to differentiate themselves from the competition and achieve all their conversion goals.

2.- Create an attractive subject

Subject lines are one of the first things recipients see in an email. Making it eye-catching and engaging is a good first step toward achieving your Valentine’s Day marketing goals.

It has the potential to influence the subscriber’s decision to open or not the email. The concept must arouse the interest of the customers, as well as their curiosity. A very important point is not to create false expectations that will not be satisfied in the body of the message.

3.- Provides added value to the Valentine’s Day Email Marketing campaign

Although the main objective of using an Email Marketing guide for Valentine’s Day is to sell a product or service, it can improve the performance of other aspects of a website, such as visibility or relationship with the community. Attractive and quality emails help to achieve a better email opening rate and greater interaction.

4.- Send several emails

A successful email marketing campaign must be composed of emails that will be sent before, during and after the special date. For example, you can send an email announcing the celebration on the calendar so that customers can prepare. Then send another email during the day to inform people that the promotions have already started.

Finally, you can send another email to highlight the connection between customers and the brand, thank them for their purchase and show them that the company is always looking out for them. A complete Valentine’s Day Email Marketing guide to achieve good results must take into account all the scenarios.

5.- Emails for last minute buyers

On every important day in the marketing calendar, there are always customers who miss out or wait until the last minute to take action. To reach these customers, you need to have successful sales strategies, such as sending emails to last-minute buyers.

These are the customers who make last-minute purchases, but they should not be taken lightly, because they are the ones with the most determined purchase intention of all. Pushing them to convert by personalizing products or services is a good way to attract them.

Generating a sense of urgency and scarcity works well, as it encourages them to buy immediately. This strategy is very effective and is one of the most recommended for a date like Valentine’s Day.

6.- Have a responsive design

Most emails will be opened on mobile phones. For this reason, it is necessary to optimize all emails to display correctly on these devices. This way, you do not lose potential customers or lose interaction.