Characteristics of a good subject

Good email marketing subjects must meet a series of characteristics to capture the user’s attention and generate effective openings . Below, we present the main ones:

The main purpose of a subject line is to draw the reader in. A good subject line should make the goal of the message clear from the bahamas phone number data start . Misleading the user with an irrelevant subject line undermines brand trust and can lead to future unsubscribes or messages sent to the spam folder. The most effective subject lines usually start with an action verb that prompts the user to take action, such as “Discover,” “Take advantage,” or “Book.”

Create a sense of urgency

Creating a sense of urgency is an effective what is ctr in email marketing and how to calculate it strategy in any email marketing campaign. Using phrases like “20% off today only” or “Last chance to get it” encourages the user to make quick decisions and take advantage of the opportunity, increasing hong kong data not only the opening rate, but also the conversion rate.

Personalize the email

Personalization has proven to be a key factor. Including the recipient’s name or personalizing the offer with specific messages such as “An exclusive selection for you, [name]” can increase open rates considerably. However, this 5 examples of email personalization goes beyond using a name; it is about understanding the user’s interests and tailoring the content according to their preferences and past behavior.

Includes numbers

Numbers are a visual way to grab attention in the inbox. Subject lines like “5 Ways to Improve Your Marketing Strategy” stand out and are easy to scan among other emails. This technique works because numbers give a clear and precise expectation of what the user will find when they open the email.

Place relevant information at the beginning

The most important information should be at the beginning. Using the inverted pyramid technique allows you to quickly capture the reader’s attention, especially on mobile devices where viewing is limited.

Short and specific

A good subject line should be between 30 and 40 characters long , be specific, and stay focused without going into excessive detail. Remember that mobile devices display a limited number of characters.

Related to the message

A good subject is a summary of the content of the email. It should not include false or inconsistent information with the body of the message, as this generates distrust and dissatisfaction among users.

Examples of inspiring email marketing subject lines

Here are five examples of email marketing subjects that can inspire your next campaigns:

• Appeal to users’ aspirations and desires
  One successful example is Spotify’s slogan : “Explore the music that defines you.” This slogan emotionally connects the user with the platform and their musical interests. When a message appeals to a user’s desires, it creates a deeper and more persuasive connection.
• Use questions
  Posing a question in the subject line, such as “Are you ready for change?” creates curiosity and compels the user to open the email to find out the answer. Questions have the ability to incite curiosity and reflection, pushing the recipient to seek out more information.
• Take advantage of special occasions and dates
  Amazon stands out with subject lines like “Exclusive offers for a limited time .” Using key dates or events like Black Friday, Father’s Day or the end of summer limits the time of action and creates urgency.
• Offer exclusive discounts and promotions
  ALSA uses an approach based on numbers and exclusivity, “20% off just for you”. The perception of exclusivity makes the recipient feel special and more likely to open the email. In addition, including a discount coupon in the subject line gives the user a clear reason to open the message.
• Create custom lists
  Pinterest uses custom lists to capture the attention of its users with messages like “25 ideas to renovate your home.” Lists are an effective way to structure and transmit information quickly, appealing to human curiosity and making it easier to read.

Beware of spam

One of the most common mistakes is creating spam-like subject lines. Avoid using terms like “free,” overusing capital letters, and exclamation points. Also, make sure the subject line and sender are consistent. According to recent statistics, 69% of users mark an email as spam based on the subject line alone.

If you want more information to avoid falling into spam, we recommend that you download this guide on reputation problems . MDirector has a filter that will prevent you from falling into spam as it takes into account all the characteristics necessary to pass the filters of spam programs.

A/B Testing to Choose the Best Email Subjects

Using A/B testing allows you to experiment and determine which subject lines are most effective. Using this methodology, you can compare the performance of two different versions of a subject line. For example, you could test a version with a direct call to action and one that generates curiosity to see which results in a higher open rate. Advanced email marketing platforms, such as MDirector , allow you to perform these tests automatically , sending the best option to the rest of your database.