The 9 Best Email Marketing Tools for Small Businesses
The big problem for small businesses is that not using the right tools will not only make it difficult for your marketing efforts to convert into sales, but it could also derail your efforts entirely.
But with so many email marketing tools on the market, it can be difficult to know which one is right for you. That’s why we’ve put together this list of the 10 best email marketing tools for small businesses in 2024.
1. Poptin – Best for Growing Email Lists
Most of the other options on the list are complete email marketing packages singapore telemarketing . Poptin fits perfectly to complement the email marketing efforts most businesses are undertaking.
How? Poptin is a popup builder that allows you to create beautiful popups that can be added anywhere on your website. These can be used to display attractive offers that will attract your website visitors and convert them into email subscribers.
Adding a few of these popups to your company website can be the best way to get people to sign up for your email list.
The software has many attractive templates that are easy to edit to create different types of popups including email popups, slide-ins, scrolling popups, lightbox popups, gamified popups, spin the wheel popups, and exit-intent popups.
You can also set triggers and edit the different movements, appearance and timing of the popup to suit your preferences.
What’s more, you can connect your popups to your favorite email marketing automation platform and send an email to a new subscriber every time they interact with your popup.
There is a free version of the software available, but it only allows 1,000 visitors to view the popup on their website. Prices for the basic plan start at $25 on the monthly plan. This is a great add-on to larger email marketing tools that a business may already be using.
2. Google Forms: Creating Surveys for Email Subscribers
This is one of the best survey tools out there b2b marketing: from the offline to the digital world . It’s a Google Suite-hosted app, so companies that already work a lot in Google Workspace will be familiar with how Forms works. While Google doesn’t offer a lot of creative elements to add to these surveys, many companies use them.
That means that site visitors won’t see surveys in these templates and feel like they’re going to get scammed. It’s also one of the cheapest email marketing tools out there.
There is a fairly extensive free version and a paid version that costs $6 per month, which gives the company more access to other Google Suite applications.
3. Constant contact: email marketing campaigns
Constant Contact is one of the large-scale email marketing platforms on the market. It offers users the option to conduct surveys and different types of tests with emails within their user base. If there is one thing that may be missing telemarketing forum , it could be the creative elements.
While there are many Constant Contact alternatives on the market, however, there are two main reasons why it is gaining popularity. It has become a platform that is always looking to provide training to its users. It also has one of the best customer support departments on the market. Businesses can get a marketing CRM, drag and drop builder for just around $12 a month on the cheapest plan.
It might be a good idea to stick with apps like Photoshop or Canva for some of the creative elements, as the platform doesn’t feature as many interesting templates. At that price point and with such a great customer support team, it’s certainly one of the bigger platforms worth checking out.
4. Amazon SES (Simple Email Service)
This is one of those email marketing tools that will be a must-have for businesses that get a lot of sales on Amazon. It is a pay-as-you-go service that charges based on the volume of emails sent.
Essentially, it is the service that will facilitate the emails that need to be sent to customers when they purchase a product on the Amazon platform. In this way, you can make it easier for customers to track these products.