Something similar happens with experts. Although they aren’t people with deep knowledge of the subject, they are individuals we trust when making decisions . Their power is such that they are even capable of creating needs we didn’t even know existed.
Ratings
Majority opinion is one of the most powerful types of social proof available in digital marketing . Knowing the opinions of other people who have already experienced that product, service, or location is much more relevant than the company’s own words.
An example of this type of Social Proof is Local Guides, the c level executive list most important reviews on Google Maps. Before visiting a place, we’re already used to checking its average rating and whether it falls within our allowed range. “A two out of five? The one next door has a 4.8.”
Testimonials
Just like with reviews, reading real experiences, both positive and negative, helps us in our comparison process . One of the most common filters we use when making our final decision is analyzing the positive, negative, and other comments we find.Social networks
These communication and sales channels for deepavali: the festival of lights companies are also a great example of Social Proof . When a user sees that a business’s account has a critical mass of followers, they subconsciously assume it’s good. It has the approval of thousands of people, so why not yours?
In addition to the number of followers as a sign of social approval, we also find the engagement received on social media. An account full of positive comments, likes, shares, and so on will greatly reinforce the brand’s positive image. Ultimately, it’s people behind all these actions, and social proof is about trusting them.
Statistics and data
Along with the importance of the number of followers, we must also highlight the power that numbers exert on the brain . The number of subscribers, views, buyers… These are data that reinforce people’s confidence in their choices.
How do you choose which YouTube video to click on? In my case, I look at its age, the number of likes and views. Numbers, numbers, and numbers…
The media still has sufficient authority to email data influence the public regarding the brand image of businesses.
Once we’ve explained some of the types of Social Proof we can choose from in our marketing strategies, it’s easier to understand all the benefits of using it.
Consumers are often wary of brand messages. But if the same ideas you’re trying to convey are reinforced by real opinions, then you’ll be gaining the trust of even the most distrustful.
Increase your sales
Regardless of the main objective of the marketing campaign you’re working on, its ultimate goal is to increase sales. Therefore, one of the actions you should always keep in mind is to implement some of the types of Social Proof we’ve explained. This way, you’ll see how more and more consumers will end up choosing your business.