Did you know that email marketing offers an average ROI of $42 for every $1 spent? (Source: Tornasol ) This is a powerful ROI that shows the potential of email marketing as a highly profitable channel. A well-written email marketing campaign can make the difference between simply reaching customers and engaging with them on a deeper…
Have you ever sent out a perfectly designed email campaign, only to find out that a portion of your emails bounced? As an email marketer, it’s disheartening to see your hard work go to waste. Bounced emails are like party invitations that never get sent, leaving you wondering where it all went wrong. But don’t…
Today, the search for any product or service begins on the Internet. And business-to-business (B2B) markets are no exception. According to Google figures, 89% of B2B buyers use the Internet during the research phase. So how can you evolve your B2B marketing to not be left out of this 90% of potential customers? How can…
The key to driving potential customers to your website is to use the right channels to do so: those channels your potential customer uses when they are close to purchasing what you offer. There are many digital channels: Google, Drive Interested Facebook, Instagram, YouTube, email, etc. And consumers use these channels at different times…
B2B marketing has not been immune to the changes brought about by digital. Today, according to Google figures, 89% of B2B buyers use the Internet during the research phase. What is the role of digital and how does it complement the traditional sales process of a B2B company? This is precisely what we discuss in…
Corporate culture originates from the values, beliefs and norms shared by the members of the organization. These elements determine the practices, attitudes and behaviors that are considered acceptable in the company . A well-defined company culture helps set clear expectations and guide employee actions in the right direction. In this article, you’ll explore how to maximize…
In a saturated digital universe, standing out and captivating on social media is an art that every business leader must master. True influence lies in the ability to establish genuine connections with your audience on platforms like Facebook, Instagram and Twitter. In this article, we will humanize explore how to enrich your social media presence. It’s time to…
An attractive email design that is consistent with your brand’s visual identity and has an appropriate structure can be decisive in capturing your subscribers’ attention. Did you know that the brain captures How to make information in images 60,000 times faster than in text? That’s why a good email design has a positive impact on click,…
Email marketing for lawyers allows legal professionals to achieve a better position in their sector and attract more people interested in their Complete guide services. In addition, email marketing helps to build customer loyalty and increase their investment in the business. According to data from Hubspot, loyal customers of a legal service can pay up to…
The structure of email marketing plays a fundamental role in the success of a campaign. Each element, from the subject line to the CTA, has a specific purpose that seeks to captivate the recipient and motivate them to perform the action desired by the sender. Taking care of each element is key to achieving a well-structured…
Answering and recording initial customer queries is the primary role of a help desk technician . Companies usually have a customer service software or ticketing system, so learning how to use it correctly will be vita quality technical support l. This means that professionals must have strong communication skills to identify customer problems, gather the…
This means that by not properly addressing a customer complaint, we are not only at risk of losing the consumer directly affect by the problem, but also a group of potential buyers. The first thing we ne to know is that, when it comes to customers, no complaint is insignificant. All types of complaints are…