Did you know that email marketing offers an average ROI of $42 for every $1 spent? (Source: Tornasol ) This is a powerful ROI that shows the potential of email marketing as a highly profitable channel. A well-written email marketing campaign can make the difference between simply reaching customers and engaging with them on a deeper…
Have you ever sent out a perfectly designed email campaign, only to find out that a portion of your emails bounced? As an email marketer, it’s disheartening to see your hard work go to waste. Bounced emails are like party invitations that never get sent, leaving you wondering where it all went wrong. But don’t…
Today, the search for any product or service begins on the Internet. And business-to-business (B2B) markets are no exception. According to Google figures, 89% of B2B buyers use the Internet during the research phase. So how can you evolve your B2B marketing to not be left out of this 90% of potential customers? How can…
The key to driving potential customers to your website is to use the right channels to do so: those channels your potential customer uses when they are close to purchasing what you offer. There are many digital channels: Google, Drive Interested Facebook, Instagram, YouTube, email, etc. And consumers use these channels at different times…
B2B marketing has not been immune to the changes brought about by digital. Today, according to Google figures, 89% of B2B buyers use the Internet during the research phase. What is the role of digital and how does it complement the traditional sales process of a B2B company? This is precisely what we discuss in…
Corporate culture originates from the values, beliefs and norms shared by the members of the organization. These elements determine the practices, attitudes and behaviors that are considered acceptable in the company . A well-defined company culture helps set clear expectations and guide employee actions in the right direction. In this article, you’ll explore how to maximize…
In a saturated digital universe, standing out and captivating on social media is an art that every business leader must master. True influence lies in the ability to establish genuine connections with your audience on platforms like Facebook, Instagram and Twitter. In this article, we will humanize explore how to enrich your social media presence. It’s time to…