How to Drive Interested Leads to Your Website
There are many digital channels: Google, Drive Interested Facebook, Instagram, YouTube, email, etc. And consumers use these channels at different times in their daily lives. However, when it comes to generating demand, not all digital channels work the same. Some are closer to the moment of consumption, and others are further away. In other words, some attract curious people and others attract interested customers.
Curious vs. interested clients
A curious person is someone who comes to look Drive Interested at a store, or in this case, a website. They have no intention of buying and, norway telemarketing although they may want to buy the product or service later, they are not considering it for now. They are a visitor who generates traffic, looks and leaves, although a few curious people may make an impulse purchase.
The interested customer, on the other hand, is in the moment of consumption, needs the product or service that you offer and is actively looking for information to make a purchase decision. If he finds the product or service, he will most likely buy it.
Where are the interested customers?
Your interested customers are on search engines like Google. Since they need the product or service, they are actively looking for information: they are on some search engine (e.g. Google, Bing) finding that information. In fact, according to Google figures in Colombia, 9 out of 10 Internet users became interested help desk technician: the first link in providing quality technical support in a Drive Interested product for the first time on the Internet. If you sell to companies, check out these figures on the behavior of business buyers on the Internet ( Related article: B2B Marketing: from the offline to the digital world ) .
Think about this: when you need something and you don’t know where to find it, what do you do? You probably go to Google to search for it, and if you find it, you can buy it, request more information, find out where it’s sold to find out more, etc. Remember this: He who needs it, searches, finds, and he who finds, buys .
Appear in search engines
When I worked as a Marketing Manager at Google, email leads database I had the opportunity to give lectures on digital marketing to entrepreneurs in different countries. I often had this conversation with them:
- Me: Can you find your business on Google?
- Businessman: Yes – most of them answered – I search for the name of my company and I appear first.
- Me: Great. Are you finding it when they search for the product or service you offer?
- Businessman: Hhhhmmm. Sometimes….
- Me: And how many of your potential customers, who don’t know what your company’s name is, search for you by name to find you first?
- Businessman: Hhhhmmm…. none?
- Me: That’s true, if the potential client doesn’t know you exist, which happens in many cases, how are they going to find you by name?
- Businessman: …
Appearing first when someone searches for your name, while important, does not generate demand unless your brand is well known. But this is not the reality for the vast majority of businesses.
What is very important is to appear when a potential client searches for the products or services you offer, or the problem you solve, and to appear in the first positions. Why the first positions? Because most users do not go beyond the first page of the Google search engine. There is a meme on the Internet that refers to this. Where is the best place to hide a dead body? The second page of Google results.