Customer health score: 8 steps to implement this metric in your company

It consists of a detail, objective analysis of the company bas on figures. Studying market share, strategy, processes, customer portfolio and everything that influences competitiveness steps to implemen . It is about finding the key metrics to define the quality of the relationship with the customer. Some of them may be: the number of complaints…

Help Desk Software – What is it? Discover 6 advantages

Among the tips for companies in the digital environment of 2020, the importance of fluid communication with the client became relevant. Have you ever stopped to think how to achieve all this? The behind-the-scenes of successful companies points to help desk software Discover 6 advantages . Basically, it is a digital tool at the service…

9 types of service desks for support (PROS AND CONS)

A help desk is a centraliz team within a company that serves employees or customers en masse, using software to organize conversations service desks . The help desk is generally the first level of support and is responsible for handling low-complexity problems and requests. A service desk is a tool for centralizing, organizing, and prioritizing…

Help desk technician: the first link in providing quality technical support

Answering and recording initial customer queries is the primary role of a help desk technician . Companies usually have a customer service software or ticketing system, so learning how to use it correctly will be vita quality technical support l. This means that professionals must have strong communication skills to identify customer problems, gather the…

What is FAQ? Implement it and increase your company’s productivity

  According to a Zendesk study on omnichannel, 76% of customers prefer self-service over other options. If you want to ruce response times , improve customer experience and obtain many tangible benefits for your company, in this article we will tell you how you can achieve it. Discover what FAQ is and everything you ne…

How to make a business plan and what are the essential elements for success

All of this allows the business idea to be express, with all the details necessary to evaluate and make the decision to start the company. The business plan is in fact a document that includes the essential aspects of the company and the market: the opportunity, the product, the context, the strategy, the team, the…

What is sales? A short introductory guide

High-performing sales teams typically follow an establish process, which is reinforc with training and practice. At the same time, sales reps use digital tools for lead generation , tracking sales opportunities, visualizing the pipeline, and communicating with customers short introductory guide . You can learn more about the fundamentals of the sales process in this…

Custom sender: the secret to improving CTOR

Beyond just being a name in the inbox, the personalized sender adds a human touch to the communication, establishing a closer Custom sender in email bond with the recipients. This approach goes beyond mere brand identification, allowing emails to be perceived as personal interactions. When implemented strategically, it becomes a powerful tool to boost user trust…

Valentine’s Day Email Marketing Guide

Following an Email Marketing guide for Valentine’s Day is very important for any company that wants to obtain good results Valentine’s Day Email on this date. Valentine’s Day is one of the most important dates in terms of digital marketing for small and large companies. A Valentine’s Day Email Marketing guide will allow you to follow certain…

5 examples of email subjects that encourage openings

A mass email send starts with a powerful subject line . Email marketing subjects are the first impression of your message and the opening rate depends 5 examples of email on their effectiveness. A good subject line should be clear, direct and consistent with the content of the message to generate trust and avoid it falling into the spam…

What is CTR in email marketing and how to calculate it

Have you ever wondered what CTR is and what role it plays within a digital strategy? Click-Through Rate is much more than a What is CTR in email technical term; it is the compass that guides campaigns towards success. In fact, it becomes a crucial aspect to optimize these strategies and achieve a greater connection with the…