When implemented strategically, it becomes a powerful tool to boost user trust and encourage greater message opening.

Custom sender in email marketing: discover its importance

Email personalization strengthens the connection with the audience. A personalized sender creates a more personal experience, increasing the belarus phone number data likelihood of engagement and significantly improving the CTOR (Click to Open Rate).

What is a custom sender in email marketing?

This concept involves using a specific valentine’s day email marketing guide name instead of a generic email . Instead of simply displaying “[email protected]” or “[email protected],” you choose to use a name or brand that is more recognizable and user-friendly for the recipient.

Setting it up in MDirector is not complicated at all. To hong kong data have a custom sender, follow these simple steps:

The customization phase is divided into two stages. The first has to be carried out by the client’s DNS server administrators, i.e. by you. The second stage is carried out by the MDirector administrators. This second phase can only be carried out when the client has completed the configuration of the first phase.

Phase 1 (By the client)

The configuration process on the client server involves adding several records to the DNS server. The way in which this record will be added will Custom sender in email vary depending on the DNS server.

1.- SPF configuration . For example, blog.mydomain.com

2.- DKIM configuration . For example, _domainkey.news.mydomain.com

3.- Continue with the DKIM configuration. For example, md2._domainkey.news.mydomain.com

4.- DMARC configuration . Domain Message Authentication Reporting and Conformance completes and authenticates both SPF and DKIM. It checks that the two previous authentications are correct. And it is a TXT record entry.

5.- Setting up the CNAME record . This step must be taken if you want to mask the links of each shipment with the subdomain. For example, track.mydomain.com. The CNAME record would be = track.mdrctr.com.

Phase 2 (By MDirector)

Once you have set up the authentication protocols according to your preferences, you need to contact MDirector by creating a ticket and sending it to [email protected]. The technicians will verify the correct configuration of all the records. This functionality can be requested by users of any MDirector Plan.

To ensure effective assistance, the following information must be included in the ticket:

• Name/Account number in MDirector.
• Name/Number of the subaccount to which you want to add the custom sender.
• The full email address you want to use from now on, including the domain/subdomain you recently set up.

Below you can see what the setup process looks like and how you can carry it out.

What is the custom ender for?

This concept plays a fundamental role in email marketing, as it helps improve the recipient’s perception of the email . When a message comes from a recognizable sender, whether it is the name of a specific person or a well-known brand, a stronger and more trustworthy bond is immediately established.

This personalized approach instills confidence in the recipient, increasing the likelihood that they will open and engage with the email content. Personalized senders go beyond simply displaying a name – they help build a digital relationship that fosters customer loyalty .

In terms of key metrics, this element has a positive impact on email open rates. Recipients are more likely to open a message when they recognize the sender as someone or something relevant to them.

Advantages of using the custom sender

This element helps a brand in various ways. The following list lists its most notable positive points:

• Increase the recipient’s trust and familiarity with the brand. Naturalness is essential in any relationship, including the one established between a company and its audience. Including the name of the person or department responsible creates a closer and more authentic relationship. This familiarity reinforces the recipient’s trust, making them more likely to interact with your communications.
• Improve open rates by being more recognizable . Instant identification of the person or brand conveys the confidence needed to open an email. Consistency in identifying the sender builds a long-term relationship of trust.
• Reduce the likelihood of your email being flagged as spam . Spam filters are becoming more sophisticated, and a trusted email address can make all the difference. By being recognized as safe and trustworthy, you significantly reduce the likelihood of your emails being flagged as spam, making it easier for your messages to reach your subscribers’ inbox

It allows for greater personalization and

 

limited to the name of the email sender. It opens the door to more precise segmentation and specific messages for diverse audiences.

• Facilitates the construction and strengthening of brand identity . Consistency contributes to the construction and strengthening of brand identity. Each interaction reinforces the brand image in the recipient’s mind, creating a more positive experience.
• Improve email deliverability and visibility . Email service providers value the authenticity and image that a brand conveys. A personalized sender improves the deliverability and awareness of your emails by providing positive signals to message ranking algorithms.
• Increases the perceived relevance of the message to the recipient . Personalization is not just about names and identities; it also involves adapting the content to the recipient’s interests and behaviors. As well as to current industry trends. A personalized sender facilitates this conversion, which increases perceived relevance and the likelihood of conversion.
• It helps differentiate your email from the competition . In a world where every user receives a multitude of emails every day, you have to get the subscriber’s attention. A properly optimized email address acts as a label that helps differentiate your emails from those of the competition, helping them open and interact with the content.
• Establish a more direct and personal communication with the client .  creates an emotional bond, which is essential for long-term commitment.
• It contributes to improving the overall user experience with the brand. A user’s relationship with a brand is not only about interacting with its website. An optimized sender contributes to a positive experience at all points of the so-called conversion funnel, from opening the email in the inbox to the final conversion.