What is consultative selling?: Features and advantages

To help you understand what consultative selling is, look at the following example: a customer goes to an appliance store to look for a computer. Although he has what he wants in mind, he seeks the help of a salesperson to guide him in terms of brand, size, and use Features and advantages.
With these types of questions, the salesperson not only identifies the customer’s nes, but prioritizes them over the product. That’s what consultative selling is all about .

The consultative method takes an approach that focuses on customer satisfaction over closing a sale . In this sense, your sales team also acts as a consultant.

Did you know that 54% of consumers believe that the experience provid by companies nes to be improv ? By using the consultative method, you will not only be prioritizing the customer experience, but you will also seek to personalize that experience to achieve customer satisfaction.

Just so you know, 42% of consumers get “angry” when they receive content that isn’t personaliz. Don’t let that happen to you! Take advantage of Zendesk’s guide: 3 ways to build greater trust and develop  Features and advantages relationships through personalization. Download it for free!

 

Now that you know what the consultative

method is, keep in mind that the main objective of consultative selling is to build strong relationships with consumers and retain them .

With this type of sales, the work of salespeople should not be measur by how many sales they have made, but by the number of customers they have manag to retain. After all, loyal customers contribute 80 % of a company’s profits .

Consultative selling requires a  canada telegram phone number list customer-centric strategy to work. Learn how to adopt a customer-centric strategy here .

You already know what consultative selling is and why it is important. Here are 5 advantages of using consultative selling:

More satisfi customers
Today, selling is all about understanding how to create a database for email marketing: best practice  the customer and their nes to offer them the best experience . Consultative sellers don’t seek to close deals at all costs, but rather prioritize understanding the customer’s problems to find the product or service that best suits their nes.

Competitive advantage

Consultative sales are not bas on the product, but rather on the value it generates for the customer. In this way, a differential is generat with respect to other competitors present in the market.

75% of consumers prefer to buy from a site that  aleart news recognizes them by name and offers them purchasing options bas on their trends, tastes or history.

This also increases customer confidence, as their purchasing Features and advantages  journey is accompani by a professional consultant who will help them in the best possible way.

Strengthens customer-company relationship
Another advantage of

Just to give you an idea, 32% of sales leaders say their customers want salespeople to have a full context of their business and the problems they ne to solve. By listening to your customer and finding a solution to their problem, you build loyalty. If you want to learn more, check out these 13 strategies to build customer loyalty .