Users have complained that despite being a self service model, the pricing for ZoomInfo is on par with services that provide constant contact and hands-on support.
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Now that you’re familiar with the best names in shop the game, its time to learn how to choose the most fitting tool for you!
How to Choose the Best Lead Generation Tool
B2B lead generation is a vast category, with every tool specializing in different aspects of the process. Finding the right tool depends on various factors including but not limited to
- The scope of your business,
- Budget,
- Target channels,
- and Audience type.
Before you choose to commit to a particular advantages of opting for social proof in your marketing results tool, ensure that you consider the following factors:
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Lead Generation Goals
Assess your specific lead generation goals and areas of focus.
Create a master list of features and functionalities sault data that you wish to incorporate into your lead generation endeavors.
Decide if you’re looking for a lead prospecting and nurturing tool, or CRM integration, or lead insights, and shortlist tools accordingly.
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Scalability
Take into account the size of your company and the amount of data you need to process.
Assess the scalability of your it is substantial not only for the demands of your existing business but also for accommodating future business growth projections without compromising on functionality.
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Pricing and Support
Compare different pricing models and crosscheck them with your budget.
Go through online reviews about customer support to gauge whether your tool of choice can offer the prompt engagement you will no doubt require in case of occasional glitches in the software.
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Trial Period
Lastly, make sure to avail of the free trial that most tools offer.
This not only gives you a better idea of the actual capabilities of the tool, but also gives the various cross functional teams that are going to be accessing